Christine Zalocha is obsessed with making ads that don’t feel like ads. Currently a VP of Marketing for Aura, she previously held director roles on brand teams at SoFi (Social Finance), Credit Karma, GoldieBlox and Hasbro. Her video campaigns have been viewed more than a combined 100M times and shared more than 2M times, often appearing as features Adweek. She regularly consults early stage startups on how to build a content that incites conversation. Her favorite project was relaunching Trivial Pursuit - you definitely want her on your pub trivia team.