- Martin S. Zwerling
- Deputy Director / National Advertising Division, ASRC
Martin S. Zwerling reviews national advertising campaigns, analyzes claim substantiation and has successfully resolved disputes relating to the advertising of drug and health aid products, computer hardware and software, telecommunications, food and beverage products, dietary supplements, infant products and other consumer goods and services. He has also successfully argued before the National Advertising Review Board. Mr. Zwerling often lectures on claim substantiation issues and developments and the NAD self-regulatory process. He is an active speaker on advertising law and consumer protection topics to audiences including the American Bar Association Section of Antitrust Law, the Food and Drug Law Institute, the Brand Activation Association (BAA, formerly PMA) Marketing Conference and the ANA. Martin has also spoken at numerous industry-specific events such as the FTC's Green Lights & Red Flags: FTC Rules of the Road for Advertisers program. He received his law degree from Touro Law Center and his Bachelor of Science in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. Mr. Zwerling is a member of the State Bar of New York. Martin is a published law review author and co-author of “Self-Regulatory Techniques for Threading the Antitrust Needle” in the ABA’s Antitrust magazine.