Tori Richards leads strategy and business development for ForwardPMX's nonprofit division. Working in the fundraising industry for nearly a decade, Tori started her career in account services managing digital campaigns for nonprofit clients both large and small. Tori supported donor acquisition, stewardship, and engagement through her strong expertise in digital advertising, email marketing, and integration. While working in account services, Tori partnered with clients such as Wounded Warrior Project, Humane Society of the United States, American Museum of Natural History, Shriners Hospitals for Children, and the Art Institute of Chicago. Tori is highly involved in the industry frequently speaking at conferences and writing articles for industry publications. In December, Tori received DMAW's Rising Star Award recognizing her contributions, leadership, and innovation across direct marketing.