Anne Field
Anne Field writes about business, with an emphasis on marketing, small business, social entrepreneurship, and supply chain management. Field has contributed to dozens of websites and publications, including the New York Times, Forbes, Crain's New York Business, and Chief Investment Officer.
Recent content by this author:
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Connecting to Gen Z Purposefully
Greater Good June 20, 2022An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.
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Constructive Capitalism
Greater Good November 22, 2021Through activism, home-grown fair trade supply chains, and organic products, soapmaker Dr. Bronner’s stays true to its founder’s legacy.
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Marketers Greet the Metaverse
ANA Magazine November 12, 2021Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.
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Hotels and Resorts Check Out New Ways to Appeal to Consumers
ANA Magazine October 22, 2021The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.
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For Love of Fundraising
The Nonprofit Journal October 20, 2021This year, three giants of nonprofit fundraising — and past winners of the Max Hart Nonprofit Achievement Award — retired. Larry May (2007 winner), Kelly B. Browning (2008), and Susan Loth (2017), who exemplified the professionalism, leadership, and innovation throughout their careers, share insights on their remarkable journeys and offer some advice to the next generation of nonprofit leaders.
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A Recipe for Employment
Greater Good October 18, 2021Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.
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Marketers Tout the Return of In-Person Events
ANA Magazine August 20, 2021As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.
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Fighting Poverty Sustainably
Greater Good June 14, 2021The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.
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Saving the Family Farm
Greater Good May 31, 2021Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.
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Journey to the Top
The Nonprofit Journal April 28, 2021Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.
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The Real Work on Diversity and Inclusion Is Just Starting
ANA Magazine April 21, 2021While diversity has been moving to the forefront in recent years, the reality is that the marketing industry remains mostly white, particularly within the C-suite. To stay viable, a growing number of agencies and brands are taking concrete steps to build more diverse teams and respond to a rapidly changing country demographically.
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