Anne Field

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

2018 ANA Rising Marketing Star Joanna Henley has intertwined her marketing career with the mission of St. Jude Children’s Research Hospital.

With a long history of standing up for what it thinks is right, Levi Strauss & Co. has released a three-part plan to address gun safety in America. Here’s how the company sees its role in American culture and why taking a stand is entirely on brand.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

As privacy concerns grow among consumers, marketers need to find a way to strike a balance between delivering highly personalized messaging and overstepping their bounds.

The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

How brands like Daniel Wellington, Playbill, and Gatorade use Instagram Stories and Snapchat to build brand equity through ephemeral content.

Long-established brands and newer upstarts can easily find themselves on the wrong side of industry innovation. When disruption happens, how should a brand react to maintain its market share?

New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.