Anne Field

Anne Field writes about business, with an emphasis on marketing, small business, social entrepreneurship, and supply chain management. Field has contributed to dozens of websites and publications, including the New York Times, Forbes, Crain's New York Business, and Chief Investment Officer.

Recent content by this author:

  • How to Fundraise on a Tight Budget

    The Nonprofit Journal   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

  • Brands Doing Good Series: Seventh Generation

    Greater Good   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

  • A Different Breed of Marketing

    ANA Magazine   May 8, 2020  

    Petfluencers spark an instant connection with consumers and attract the kind of audiences that should make most marketers jealous. A growing number of brands are giving it a whirl, building marketing campaigns around these unconventional social media stars.

  • Brands Doing Good Series: TerraCycle

    Greater Good   May 4, 2020  

    “Our purpose is to eliminate the idea of waste,” says Michael Waas, global VP of brand partnerships at TerraCycle. To date, more than 202 million people have helped to collect and recycle waste through the company’s 75 recycling programs in the U.S. and 250 programs in 21 other countries.

  • Finding Purpose

    The Nonprofit Journal   February 10, 2020  

    Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.

  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

  • Purposeful People Series: Courtney Nichols Gould and Howard Schiffer

    Greater Good   November 23, 2019  

    A strong commitment to making the world healthier has led to a successful partnership between SmartyPants Vitamins and the nonprofit Vitamin Angels.

  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

  • Brands Doing Good Series: Darn Good Yarn

    Greater Good   November 1, 2019  

    An ethical yarn and clothing business, Darn Good Yarn has achieved a social-purpose trifecta: repurposing waste, improving the livelihoods of struggling families in developing nations, and making a profit.

  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.