Anne Field

Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

2018 ANA Rising Marketing Star Joanna Henley has intertwined her marketing career with the mission of St. Jude Children’s Research Hospital.

With a long history of standing up for what it thinks is right, Levi Strauss & Co. has released a three-part plan to address gun safety in America. Here’s how the company sees its role in American culture and why taking a stand is entirely on brand.

While content marketing has become a standard way to engage consumers, some marketers are elevating the approach to create something more: an authentic community that revolves around the brand. Here’s how the World Surf League uses content to connect with surfing fans.

As privacy concerns grow among consumers, marketers need to find a way to strike a balance between delivering highly personalized messaging and overstepping their bounds.

The rising popularity of GIFs in online conversations is creating an opportunity for brands to slip into consumers’ conversations. Here’s what marketers need to know.

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.