David Ward

Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

2018 ANA Rising Marketing Star winner Liz Cramton has been around advertising for most of her life. In her role as associate marketing manager for Miller Lite at MillerCoors, she gets to help tell stories that touch consumers. In this Q&A, she talks about her journey, and what to look out for in the industry.

Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.

Facebook has made changes to its algorithm that it says will make the user experience more rewarding, but what does that mean for advertisers?

How brands maintain connections with older consumers by focusing on interests rather than age.

Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.