David Ward

David Ward is a journalist specializing in business, marketing, and tech-themed stories. He lives with his family in Chapel Hill, N.C., and is an avid movie and sports fan.

Recent content by this author:

  • Product Placement Landing Stronger Marketing Punch

    ANA Magazine   October 12, 2019  

    Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

  • The ROI of Influencer Marketing

    ANA Magazine   August 6, 2019  

    As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

  • With TV Advertising, Marketers Are Going Slowly Over the Top

    ANA Magazine   July 19, 2019  

    Older generations are beginning to join millennials in opting for streaming services like Hulu and Netflix over linear TV and it’s creating new opportunities for brands. But the complexity and fragmented nature of the space are presenting some challenges as well.

  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

  • The Budding Business of Cannabis

    ANA Magazine   February 22, 2019  

    Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

  • 5 Trends in B2B Email Marketing

    B2B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

  • When’s the Right Time to Revitalize a Brand?

    ANA Magazine   January 16, 2019  

    Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.