David Ward

David Ward is a journalist specializing in business, marketing, and tech-themed stories. He lives with his family in Chapel Hill, N.C., and is an avid movie and sports fan.

Recent content by this author:

  • The Budding Business of Cannabis

    ANA Magazine   February 22, 2019  

    Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

  • 5 Trends in B2B Email Marketing

    B-to-B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

  • When’s the Right Time to Revitalize a Brand?

    ANA Magazine   January 16, 2019  

    Determining the best time to revitalize a brand can be tricky, but certain factors signal a need to breathe new life into a corporate identity. Here’s how marketers at Denny’s, American Express, Deluxe, and Tuesday Morning approached revitalizing their brands.

  • A Classic Brand Freshly Brewed

    ANA Magazine   January 9, 2019  

    Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

  • Avoiding Communication Breakdown

    ANA Magazine   November 28, 2018  

    Marketing is busy and fast-paced. Miscommunications between teams or external vendors can have dire consequences for a brand’s bottom line. Here’s what marketing organizations, agencies, and industry experts say helps to keep communication flowing free and clear.

  • Popularity Contest

    ANA Magazine   October 31, 2018  

    Once considered a reliable method of leveraging mommy bloggers, DIY experts, foodies, and hobbyists on channels such as Pinterest and Facebook to reach enthusiast audiences, influencer marketing has created not just a viable coveted profession, but a cultural touchpoint as well.

  • It's Cramton Time

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Liz Cramton has been around advertising for most of her life. In her role as associate marketing manager for Miller Lite at MillerCoors, she gets to help tell stories that touch consumers. In this Q&A, she talks about her journey, and what to look out for in the industry.

  • Choosing the Right KPIs

    ANA Magazine   August 29, 2018  

    Vanity metrics no longer cut it; CMOs need key performance indicators that tell how campaigns are affecting the bottom line. Here’s what Visit Philadelphia and other industry experts look for when choosing KPIs that matter.

  • The Humble Chatbot Has Grown Up

    ANA Magazine   August 3, 2018  

    As social media takes a lead role in customer service, chatbots have come into their own as a key component in message marketing. Here’s what every marketer should know.

  • Trust Your Intelligence

    ANA Magazine   June 8, 2018  

    Companies like MassMutual and Kia Motors America are increasingly relying on solid data analysis to help the C-suite wrap its arms around social media.

  • Avoiding Copyright Issues and Other Legal Pitfalls on Social Media

    ANA Magazine   May 9, 2018  

    What marketers need to know about copyrights, rights to publicity, and other common social media legal pitfalls.