John Patrick Pullen

User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.

Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

Studies show chatbots can reduce costs and increase customer engagement, but how and where to get started can be overwhelming. Here are some best practices for marketers who want to build chatbots for their brands