Chuck Kapelke

Recent content by this author:

  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

  • Purposeful People Series: Lisa Sherman

    ANA Magazine   February 15, 2019  

    In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

  • Adding a Little of That Human Touch

    ANA Magazine   January 25, 2019  

    How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.

  • How Twitter Can Help Activate Your Brand Purpose

    Blogs   November 27, 2018  

    Twitter is generally considered an external marketing tool, but it can be a powerful way to bring brand purpose to life internally.

  • Growing from Within

    Blogs   November 16, 2018  

    As the list of demands placed on marketers keeps growing, marketing leaders have to make sure their teams are up to speed in all aspects of their business. Here are three tips for creating successful training and professional development programs.

  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

  • Marketing Sunshine

    ANA Magazine   October 26, 2018  

    2018 ANA Rising Marketing Star winner Brianna Barnebee brings a fresh perspective to VISIT FLORIDA.

  • Culture Is Key to Brand Building

    Blogs   October 8, 2018  

    An organization's culture is defined by how people are treated by all managers and how they interact with each other. Here are three tips for syncing culture with brand.

  • Finding Your Brand’s Voice Search Strategy

    ANA Magazine   September 28, 2018  

    The newest user interface for consumers accessing the internet is the call-and-response format of voice search technology. There is a major opportunity for brands that want to work with virtual assistants such as Apple’s Siri and Amazon’s Alexa, but they’ll need to speak up — and quickly.

  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.