Chuck Kapelke

Recent content by this author:

  • Marketing Milestones

    ANA Magazine   August 9, 2019  

    Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

  • How Yelp Can Build Brand Reputation

    Blogs   August 5, 2019  

    Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.

  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

  • Purposeful People Series: Lisa Sherman

    ANA Magazine   February 15, 2019  

    In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.

  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

  • Adding a Little of That Human Touch

    ANA Magazine   January 25, 2019  

    How marketers at Jack in the Box, Southwest Airlines, Cigna, State Farm, and Edward Jones use relatability to make their brands a little more human and build connections with consumers.

  • How Twitter Can Help Activate Your Brand Purpose

    Blogs   November 27, 2018  

    Twitter is generally considered an external marketing tool, but it can be a powerful way to bring brand purpose to life internally.

  • Growing from Within

    Blogs   November 16, 2018  

    As the list of demands placed on marketers keeps growing, marketing leaders have to make sure their teams are up to speed in all aspects of their business. Here are three tips for creating successful training and professional development programs.