Chuck Kapelke

Recent content by this author:

  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

  • Marketing’s True Colors

    ANA Magazine   September 28, 2019  

    Colors tend to come into fashion — and fall out. Marketers need to keep an eye on broader trends for insights regarding consumer preferences.

  • DTC Market Delivers New Opportunities for Traditional Brands

    ANA Magazine   September 6, 2019  

    Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

  • Marketing Milestones

    ANA Magazine   August 9, 2019  

    Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

  • How Yelp Can Build Brand Reputation

    Blogs   August 5, 2019  

    Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.

  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

  • How to Manage Brand Reputation

    Greater Good   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

  • Purposeful People Series: Lisa Sherman

    Greater Good   February 15, 2019  

    In this exclusive Q&A with the ANA Center for Brand Purpose, Ad Council president and CEO Lisa Sherman discusses the organization’s legacy of harnessing media to tackle important social issues and what it takes to lead an effective purpose-driven campaign.