Chuck Kapelke

Chuck Kapelke has more than 20 years of experience as a communications professional. His writing has appeared in publications such as Fortune, Boston Magazine, Continental Inflight, and Rolling Stone. He has also written articles and produced videos for a wide range of companies.

Recent content by this author:

  • Marketers Need to Be More Selective With the Data They Use

    ANA Magazine   September 20, 2023  

    Marketers continue to be overwhelmed by the amount of data they collect. A big part of the problem is that companies tend to acquire technology without thinking about the specific marketing goals and objectives for which the resulting data will be used. To tame the tech stack, CMOs and their teams need to do a better job of planning and figure out what the end game for the data is well before executing.

  • Catering to Hispanic Communities Means Overcoming Stereotypes

    ANA Magazine   August 25, 2023  

    Marketing to Hispanic consumers requires that brands heavily research the distinctive factors that matter most to them. Influencers can help brands connect with the various communities, as well as cultural elements like music and humor, but it's important to consult market experts to ensure the campaign is effective.

  • A New State for Ad Shoots

    ANA Magazine   July 28, 2023  

    Location-based production has largely returned post-pandemic, but new challenges have emerged — including higher costs — alongside new opportunities like tax-incentive programs and promising new technologies.

  • A New Era for Data Privacy

    Greater Good   July 24, 2023  

    Nonprofit organizations must comply with patchwork state data privacy laws and adapt their fundraising strategies for a privacy-first world. Experts share how to navigate this increasingly complex legal landscape.

  • What New Social Media Laws Mean for Brands

    ANA Magazine   June 30, 2023  

    Battle lines are being drawn stemming from a flurry of legislation at the federal and state levels designed to limit the use of social media among teens and children. Dozens of prominent advocacy groups have voiced opposition, saying the bills would limit free speech and allow state attorneys general to decide what constitutes “harmful” content.

  • Just Talking About Sustainability Efforts Leaves Consumers Unimpressed

    Greater Good   June 5, 2023  

    Brands will most likely face a severe backlash — and accusations of greenwashing — unless they can show the public that their sustainability activities are making a tangible difference in protecting the environment. Simply advertising their efforts with aspirational messaging won't cut it with discernible consumers.

  • Seeing More Value in Out-of-Home Advertising

    ANA Magazine   May 5, 2023  

    Programmatic displays are a sign of how out-of-home (OOH) advertising is evolving into a digital format comparable to other online media. As consumers venture back into public spaces and life seems to be returning to normal despite the lingering COVID-19 pandemic, marketers are ramping up their spending to advertise via OOH venues ranging from movie theaters to grocery stores.

  • Brands Play Catch-up This Summer

    ANA Magazine   April 21, 2023  

    As people gear up for the summer and look for outdoor activities, marketers need to find ways to turn in-person encounters into enduring relationships, both online and off. Brand managers need not access their playbook from summer 2019, as consumer expectations and behaviors have changed dramatically in the past three years.

  • Navigating an Increasingly Complicated Social Media Terrain

    ANA Magazine   March 17, 2023  

    Nearly 20 years after social media channels emerged amid gleeful predictions that they would help to tackle societal problems and bring people together, parts of the market have turned into toxic stews of conspiracy mongering, name calling, and mean-spiritedness — not the best adjacencies for brand advertisers.

  • B2B Buyers' Appetite for Webinars Is Growing

    B2B Marketer   February 22, 2023  

    Amid the pandemic and people working from home more frequently, demand for webinars and virtual events has surged in the past few years throughout the B2B sector, per a new study. But potential buyers don't sign up for webinars and/or online conferences to hear a sales pitch, so it's crucial that marketers develop valuable, thought-based content to include in their programming lest they alienate their customers and prospects.

  • How Marketers Avoid Potholes in the Road Ahead

    ANA Magazine   January 27, 2023  

    The last year was a whirlwind for marketers and 2023 is expected to be no different. In addition to a potential recession — and consumers being more selective with their spending — brands will have to grapple with the ongoing chaos at Twitter following Elon Musk's $44 billion acquisition of the beleaguered social network and the political divide in the U.S. that shows few signs of letting up.