Chuck Kapelke

Chuck Kapelke has more than 20 years of experience as a communications professional. His writing has appeared in publications such as Fortune, Boston Magazine, Continental Inflight, and Rolling Stone. He has also written articles and produced videos for a wide range of companies.

Recent content by this author:

  • Are Marketers Ready to Dive Into Summer?

    ANA Magazine   April 15, 2022  

    With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.

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  • The Russian Invasion of Ukraine Has Put a Spotlight on Brand Activism

    ANA Magazine   April 8, 2022  

    How brands have responded to the war in Ukraine provides valuable lessons for marketers navigating an increasingly unpredictable world. The crisis has reinforced the need to be nimble and responsive and ensure that every single part of a company’s operation is aligned on the brand’s values.

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  • Are B2B Brands Ready for a Privacy-First World?

    B2B Marketer   March 23, 2022  

    The pending "cookiepocalypse" combined with new privacy regulations may be a blessing in disguise, as they force B2B marketers to prioritize the cultivation of first-party data. However, a new study suggests that a majority of marketers are not taking the necessary steps to adapt their data approaches and operations accordingly.

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  • Brands Catch the Micro-Influencer Wave

    ANA Magazine   February 25, 2022  

    Influencer marketing is expected to grow to more than $4 billion this year, according to a recent study, with micro influencers leading the charge. Finding micro influencers begins with identifying creators whose audiences align with a brand's target audience and who have a strong affinity for a company's product and services.

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  • Social Commerce Goes Mainstream

    ANA Magazine   February 4, 2022  

    Many American consumers may be reluctant to buy stuff from Twitter, Facebook, and other social platforms. However, younger generations are among the biggest social shoppers, suggesting that adoption rates are poised to surge. Job one for marketers to join the fray is to meld their catalogs with their social media accounts and tag their products in posts and videos.

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  • Branding Out of Thin Air

    ANA Magazine   December 17, 2021  

    Deepfake technologies, or synthetic media, have advanced rapidly in the past few years, spawning a range of applications that could have profound implications for marketers. For all its potential, however, synthetic media presents thorny ethical and legal questions for brands and organizations.

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  • What a Hot Job Market Means for Brand Teams

    ANA Magazine   November 19, 2021  

    To push back against the tide of the “Great Resignation,” agencies and brand-side marketers need to focus on building a people-first workplace. They have to be flexible when it comes to where people want to work and reassure current and prospective employees that their time is valued — inside and outside of the office. Companies demanding that people constantly be in the office are going to lose.

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  • There's Less and Less Daylight Between CMOs and CIOs

    ANA Magazine   November 5, 2021  

    When CMOs and CIOs collaborate the results include more engaged customers and healthier returns from marketing technology investments. However, without both sides first agreeing on governing principles, merging marketing and IT teams may end up being a wasted exercise.

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  • Stepping Up

    The Nonprofit Journal   October 20, 2021  

    The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.

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  • Video Takes on a Central Role

    B2B Marketer   September 29, 2021  

    B2B brands are struggling with generating decent returns from their video investments. Part of the problem may be that marketers are getting hung up on thinking they have to produce Hollywood-style movies to justify their investments. Most important is conveying information that’s easy to digest and focuses on customers’ needs.

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  • Star Search

    ANA Magazine   August 27, 2021  

    As the definition of celebrity evolves, marketers have a much bigger canvas to draw in new spokespeople. But they do have to be extra careful that the person matches the tone of the ad campaign and shares the company’s values.

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