Matthew Schwartz

As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

The coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.

The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.

2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.