Matthew Schwartz

Matthew Schwartz is a business journalist with deep knowledge of marketing, advertising, PR, social media, and content marketing. Prior to joining the ANA, he was editor of PR News and a staff writer for Crain Communications. Schwartz has also contributed to CMO.com, Advertising Age, and O’Dwyer’s, among other media outlets, and was a producer at CNN.

Recent content by this author:

  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

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  • Nonprofit Community Takes Swift Action

    Greater Good   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

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  • Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual

    Blogs   April 8, 2020  

    Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Ford and General Mills Take Action Against Coronavirus

    Blogs   March 31, 2020  

    Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.

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  • Steep Learning Curve for Marketers Considering TikTok

    Blogs   March 3, 2020  

    The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.

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  • Streaming Media Services Setting New Table for Advertisers

    Blogs   February 13, 2020  

    2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.

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  • Shooting for Brand Relevance

    ANA Magazine   January 31, 2020  

    Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.

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  • Growing Giving Series: V Foundation

    Greater Good   January 13, 2020  

    To bolster the organization’s impact on cancer research, the V Foundation adopts a more aggressive approach to fundraising, one that emphasizes more rewarding and relevant experiences for donors.

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  • Finding the Common Threads Is Key for Generational Marketing

    Blogs   January 7, 2020  

    ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

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  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

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