Matthew Schwartz

The marketing and advertising industries are awash with conferences focusing on breaking down silos and how CMOs and marketing directors can be agents of change. Yet despite the constant drumbeating, silos are a recurring issue.

To thrive in a digital age, CMOs in charge of even the most recognized brands can’t take anything for granted.

Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

Research from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

A recent study finds that the online terrain for targeted advertising is getting increasingly difficult for marketers to negotiate.

The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.

Accenture’s recent acquisition of Droga5 could be a game-changer for the advertising-agency business writ large. The ANA’s Matthew Schwartz explains.

A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

Craig Dubitsky, founder of Hello, says the oral care products company is in the love business and lives its purpose every day.

In the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.