Matthew Schwartz

Matthew Schwartz is a business journalist with deep knowledge of marketing, advertising, PR, social media, and content marketing. Prior to joining the ANA, he was editor of PR News and a staff writer for Crain Communications. Schwartz has also contributed to CMO.com, Advertising Age, and O’Dwyer’s, among other media outlets, and was a producer at CNN.

Recent content by this author:

  • B2B Marketers Look on the Bright Side of Things

    Blogs   January 12, 2021  

    To describe 2020 as annus horriblis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

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  • Showing the Love for Small Businesses

    ANA Magazine   January 8, 2021  

    Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.

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  • Marketing a Sensitive Subject

    Greater Good   December 7, 2020  

    Judy Hoffstein, CMO of Crohn’s & Colitis Foundation, talks about the nonprofit’s first PSA in several years, the importance of partnerships, and how to discuss an extremely delicate matter.

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  • Beyond the Binary

    ANA Magazine   November 18, 2020  

    In gender-related marketing, ads no longer adhere to pink-and-blue protocols. An increasing number of companies realize that moving beyond the binary is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services. Here’s how P&G, Mastercard, and Mattel, among others, are evolving their marketing to avoid gender stereotypes and be more inclusive of trans and nonbinary people.

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  • Amid the Uncertainty, There’s Room for Levity in Ads

    Blogs   October 13, 2020  

    When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

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  • Pebbles Cereal Rocks User-Generated Content in New Branded Series

    ANA Magazine   September 11, 2020  

    Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.

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  • Time for Marketers to Reset Their Vernacular, Too?

    Blogs   September 8, 2020  

    As marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • Marketing Changes Wrought by Pandemic Feel Permanent Already

    Blogs   July 23, 2020  

    Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

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  • A Growing Onus on Marketers to Sharpen Internal Communications

    Blogs   June 18, 2020  

    Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

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  • Brands Are Rallying to Fight the Coronavirus

    ANA Magazine   June 12, 2020  

    A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

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