Matthew Schwartz

Matthew Schwartz is a business journalist with deep knowledge of marketing, advertising, PR, social media, and content marketing. Prior to joining the ANA, he was editor of PR News and a staff writer for Crain Communications. Schwartz has also contributed to, Advertising Age, and O’Dwyer’s, among other media outlets, and was a producer at CNN.

Recent content by this author:

  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

  • Marketing Changes Wrought by Pandemic Feel Permanent Already

    Blogs   July 23, 2020  

    The coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

  • A Growing Onus on Marketers to Sharpen Internal Communications

    Blogs   June 18, 2020  

    Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

  • Brands Are Rallying to Fight the Coronavirus

    ANA Magazine   June 12, 2020  

    A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

  • Nonprofit Community Takes Swift Action

    Greater Good   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

  • Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual

    Blogs   April 8, 2020  

    Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

  • Ford and General Mills Take Action Against Coronavirus

    Blogs   March 31, 2020  

    Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.

  • Steep Learning Curve for Marketers Considering TikTok

    Blogs   March 3, 2020  

    The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.

  • Streaming Media Services Setting New Table for Advertisers

    Blogs   February 13, 2020  

    2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.