Matthew Schwartz

To stem the tide of declining marketing budgets, business-to-business companies like TeleSign, GeoBlue, and Avnet are shoring up core competencies.

Branded animation advertising is on the rise as a means to cut through the clutter and break down complicated subjects in a fun, entertaining way.

B-to-B brands like Xerox and Anisa International are increasingly embracing person-to-person marketing to connect on a more human level.

By instilling data-driven marketing and advanced analytics throughout their respective organizations, NASCAR and IBM are improving business outcomes.

The proliferation of voice-enabled assistants and other technologies have companies reconsidering how they use sound and music to define and reinforce brand identity.

Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

Eighty percent of B-to-B companies spend less than 30 percent of their time and budget on customer retention, a survey found. And that's a big problem.

With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

With consumers becoming more environmentally conscious, brands are weaving green messaging into their daily operations.

The shift to online shopping is causing major contractions among traditional retailers and boutique outlets alike. In response, brands are experimenting with new in-store marketing models that have the feel of attending an event.

Branded social media videos are playing an increasingly vital role in driving consumer engagement, loyalty, and sales.