Matthew Schwartz

Matthew Schwartz is a business journalist with deep knowledge of marketing, advertising, PR, social media, and content marketing. Prior to joining the ANA, he was editor of PR News and a staff writer for Crain Communications. Schwartz has also contributed to CMO.com, Advertising Age, and O’Dwyer’s, among other media outlets, and was a producer at CNN.

Recent content by this author:

  • Amid the Uncertainty, There’s Room for Levity in Ads

    Blogs   October 13, 2020  

    When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

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  • Pebbles Cereal Rocks User-Generated Content in New Branded Series

    ANA Magazine   September 11, 2020  

    Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.

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  • Time for Marketers to Reset Their Vernacular, Too?

    Blogs   September 8, 2020  

    As marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • Marketing Changes Wrought by Pandemic Feel Permanent Already

    Blogs   July 23, 2020  

    Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

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  • A Growing Onus on Marketers to Sharpen Internal Communications

    Blogs   June 18, 2020  

    Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.

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  • Brands Are Rallying to Fight the Coronavirus

    ANA Magazine   June 12, 2020  

    A number of inspiring brand stories have emerged over the past several months, with companies providing ample resources to both combat the pandemic and make things easier for first responders. Here’s how Budweiser, Crocs, Publix, and Hyundai, among others, have seized on opportunities to help in the fight against COVID-19.

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  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

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  • Nonprofit Community Takes Swift Action

    Greater Good   April 20, 2020  

    The novel coronavirus has spurred nonprofits to take action on several levels, including crafting new messages that both acknowledge the severity of the crisis and explain how it might impact the organization.

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  • Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual

    Blogs   April 8, 2020  

    Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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