Michael J. McDermott

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.

A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.

While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.