Michael J. McDermott

With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.