Michael J. McDermott

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.

Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

More and more B2B marketers are relying on ICPs to target prospects with the greatest potential and lower the cost of customer acquisition.

The GDPR, CCPA, and a tidal wave of new privacy-protection laws are creating a new era of digital marketing — learn what the laws mean for marketers and where things go from here.

A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

Breaking through the status quo requires learning how to take risks. Here’s how marketers at the U.S. Navy, Carbonite, CenturyLink, and other brands build risk-taking teams that know how to fail forward.

2018 ANA Rising Marketing Star winner Alicia Curley has made a big impact as Atlantic Coast regional marketing leader at the Philadelphia office of Grant Thornton. In this Q&A, she talks about the next generation of marketers and the direction of the industry.