Christopher Hosford

Recent content by this author:

  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • Right Content at the Right Time

    B-to-B Marketer   November 22, 2018  

    Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

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  • 5 Tips for B2B Podcasting Success

    B-to-B Marketer   October 18, 2018  

    Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

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  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

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  • Seeking the Optimal Digital Channel

    B-to-B Marketer   June 7, 2018  

    When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

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  • A Step Back for CX?

    B-to-B Marketer   April 26, 2018  

    As customer experience becomes the key growth differentiator, companies struggle to match rising expectations.

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  • Gamification Finds a Winning Edge

    B-to-B Marketer   February 22, 2018  

    B-to-B marketers and brand managers have started to recognize that gamification is a useful adjunct to omnichannel marketing programs as a way to spark engagement, support sales, and strengthen loyalty.

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  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

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  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

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