Amelia Duggan

Recent content by this author:

  • Purposeful People Series: Beth Ford

    Greater Good   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

  • Purposeful People Series: Nancy Frates

    Greater Good   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

  • Stare Down Fear

    B2B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

  • The Steven Spielberg of B2B

    B2B Marketer   July 13, 2017  

    2017 ANA B2B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.