Amelia Duggan

Recent content by this author:

  • The Viability of Heritage Marketing

    ANA Magazine   July 13, 2018  

    While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

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  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

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  • The Steven Spielberg of B-to-B

    B-to-B Marketer   July 13, 2017  

    2017 ANA B-to-B Hall of Fame inductee John Favalo turns a fascination for how things work into a brilliant career.

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