Claudine Waite

Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with RXBAR CMO Victor Lee to get his thoughts on key drivers to the brand’s success, its no B.S. philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.

Claudine Waite sits down with Karla Evans-Davis, senior director of integrated marketing and media at Ulta Beauty, to chat about multicultural marketing and give a sneak preview of her session at this year’s Multicultural Marketing & Diversity Conference.

Keynote speaker Marissa Solis, VP and general manager of the Hispanic business unit at Pepsi North America Beverages, has over 20 years of marketing management, communications, and sales experience in both the U.S. and Latin American markets. The ANA's Claudine Waite had the chance to catch up with Solis to get sneak preview of her session.

Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.

A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.

Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.