Claudine Waite

Recent content by this author:

  • How Ulta Beauty is Building a Diversity-Forward Brand

    Blogs   October 30, 2019  

    Claudine Waite sits down with Karla Evans-Davis, senior director of integrated marketing and media at Ulta Beauty, to chat about multicultural marketing and give a sneak preview of her session at this year’s Multicultural Marketing & Diversity Conference.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Blogs   October 21, 2019  

    Keynote speaker Marissa Solis, VP and general manager of the Hispanic business unit at Pepsi North America Beverages, has over 20 years of marketing management, communications, and sales experience in both the U.S. and Latin American markets. The ANA's Claudine Waite had the chance to catch up with Solis to get sneak preview of her session.

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  • Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues Affecting Black Consumers

    Blogs   October 15, 2019  

    Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.

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  • A Driving Force at General Motors

    Blogs   August 26, 2019  

    A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.

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  • How Hilton’s Shift to Data Obsession Has Led to Big Wins

    Blogs   August 14, 2017  

    Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.

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