Claudine Waite
Recent content by this author:
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RXBAR Is No B.S.
Blogs January 14, 2020Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with RXBAR CMO Victor Lee to get his thoughts on key drivers to the brand’s success, its no B.S. philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.
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How Ulta Beauty Is Building a Diversity-Forward Brand
Blogs October 30, 2019Claudine Waite sits down with Karla Evans-Davis, senior director of integrated marketing and media at Ulta Beauty, to chat about multicultural marketing and give a sneak preview of her session at this year’s Multicultural Marketing & Diversity Conference.
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PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Blogs October 21, 2019Keynote speaker Marissa Solis, VP and general manager of the Hispanic business unit at Pepsi North America Beverages, has over 20 years of marketing management, communications, and sales experience in both the U.S. and Latin American markets. The ANA's Claudine Waite had the chance to catch up with Solis to get sneak preview of her session.
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Woke Marketing: Why Brands Can’t Afford to Ignore Social Issues Affecting Black Consumers
Blogs October 15, 2019Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.
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A Driving Force at General Motors
Blogs August 26, 2019A keynote speaker at the 2019 Data & Measurement Conference presented by Google, Saejin Park of General Motors shares details about how her team uses data and insights to improve the company’s core business and generate new value.
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