With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.
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Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.
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Brands must invest in marketing technology to meet growing demands for positive customer experience.
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The proliferation of marketing technology vendors and solutions has led many companies to take a best-of-breed approach.
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