Karen J. Bannan
Karen J. Bannan has written about a wide variety of technology, lifestyle, and financial topics. Formerly a senior writer with eWeek and PC Magazine, Karen’s work has appeared in publications such as the New York Times, the Wall Street Journal, and Ad Age, among others.
Recent content by this author:
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A Crisis Draws B2B Marketers Closer to Their Customers
B2B Marketer October 7, 2020While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.
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Preparing for the Next Normal
B2B Marketer July 15, 2020The ongoing and dramatic changes in the workplace offer B2B marketers new opportunities to jump-start their digital communications, both internally and externally.
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Keeping Email Campaigns Healthy During the Coronavirus
B2B Marketer April 29, 2020With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.
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Is AI the End of Agencies As You Know Them?
ANA Magazine April 10, 2020Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.
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CX Marks the Spot
ANA Magazine September 14, 2018Brands must invest in marketing technology to meet growing demands for positive customer experience.
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