Karen J. Bannan

Recent content by this author:

  • Keeping Email Campaigns Healthy During the Coronavirus

    B2B Marketer   April 29, 2020  

    With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.

  • Is AI the End of Agencies As You Know Them?

    ANA Magazine   April 10, 2020  

    Ongoing changes wrought by AI and machine learning will completely upend client-agency relations, transforming everything from deliverables and metrics to projects and interactions. But the changes could spur much tighter relationships, as well.

  • CX Marks the Spot

    ANA Magazine   September 14, 2018  

    Brands must invest in marketing technology to meet growing demands for positive customer experience.

  • Golden Days of Martech?

    B2B Marketer   August 17, 2017  

    The proliferation of marketing technology vendors and solutions has led many companies to take a best-of-breed approach.