Mike Kaufman

Recent content by this author:

  • 'What They Said' at the 2023 ANA Brand Masters Conference

    Industry Insights   May 4, 2023  

    ANA just concluded our 2023 Brand Masters Conference, presented by Walmart Connect. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • A Q&A with CMO of Pepsi Todd Kaplan

    Industry Insights   April 27, 2023  

    Todd Kaplan is presenting a session, "Think Outside the Brand: How to Embrace a "Culture-First" Mentality in Today's Fragmented Media Landscape" at the ANA 2023 Brand Masters Conference from April 26 to 28 in Bonita Springs, Florida. ANA's Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

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  • A Q&A with H&R Block Chief Marketing & Experience Officer Jill Cress

    Industry Insights   April 5, 2023  

    Jill Cress is presenting a session, "H&R Block: A Crisis of Relevancy Confronted with Purpose" at the ANA 2023 Brand Masters Conference from April 26 to 28 in Bonita Springs, Florida. ANA's Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

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  • A Q&A with Mint Mobile SVP Andrew Fried

    Industry Insights   March 22, 2023  

    Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

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  • A Q&A with The Fresh Market CMO Kevin Miller

    Industry Insights   March 13, 2023  

    Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.

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  • They Said It at the ANA Brand Activation & Creativity Conference

    Blogs   September 2, 2021  

    Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

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  • Good On the Ground: A Q&A with Amy Smith of TOMS

    Blogs   July 12, 2021  

    As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.

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  • Making it Funomenal: A Q&A with Robert Pasin of Radio Flyer

    Blogs   July 7, 2021  

    Robert Pasin, chief wagon officer at Radio Flyer and grandson of the company’s founder, is no stranger to innovation. At the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, Pasin discussed the importance of establishing a brand identity and leveraging its purpose within your overall brand strategy.

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  • Key Takeaways From the ANA Influencer Marketing & Activation Conference

    Blogs   December 15, 2020  

    The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

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  • A Conversation with Amy Spiridakis

    Blogs   April 23, 2019  

    Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

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