Mike Kaufman

Recent content by this author:

  • A Q&A with Mint Mobile SVP Andrew Fried

    Industry Insights   March 22, 2023  

    Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

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  • A Q&A with The Fresh Market CMO Kevin Miller

    Industry Insights   March 13, 2023  

    Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.

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  • They Said It at the ANA Brand Activation & Creativity Conference

    Blogs   September 2, 2021  

    Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

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  • Good On the Ground: A Q&A with Amy Smith of TOMS

    Blogs   July 12, 2021  

    As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.

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  • Making it Funomenal: A Q&A with Robert Pasin of Radio Flyer

    Blogs   July 7, 2021  

    Robert Pasin, chief wagon officer at Radio Flyer and grandson of the company’s founder, is no stranger to innovation. At the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, Pasin discussed the importance of establishing a brand identity and leveraging its purpose within your overall brand strategy.

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  • Key Takeaways From the ANA Influencer Marketing & Activation Conference

    Blogs   December 15, 2020  

    The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

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  • A Conversation with Amy Spiridakis

    Blogs   April 23, 2019  

    Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

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  • 10 Key Takeaways from the ANA Brand Activation Conference

    Blogs   June 21, 2018  

    At the 2018 ANA Brand Activation Conference, speakers homed in on consumer-centricity, nurturing relationships, leveraging experiences, and making emotional connections. Here are 10 takeaways from their presentations.

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  • Influencer Marketing Campaigns Recognized in REGGIE Awards

    Blogs   April 2, 2018  

    In the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.

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  • Bank of America's John von Brachel to Co-Chair 2018 ANA Brand Activation Conference

    Blogs   March 29, 2018  

    The ANA is pleased to have Bank of America's John von Brachel co-chair the 2018 ANA Brand Activation Conference.

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