Mike Kaufman

Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

Kevin Miller, Chief Marketing Officer, The Fresh Market, is presenting a session entitled “The Fresh Market Turnaround Story – The Power of Love” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, Senior Vice-President, Brand & Media, recently interviewed him for a pre-conference discussion.

Speakers at the 2021 ANA Brand Activation & Creativity Conference have cracked the code on developing big ideas with creative and innovative brand activation strategies that drive growth. This list of speaker quotes provides just a taste of the insights attendees heard at this year’s conference.

As the original one-for-one company, TOMS created a new way of doing business — merging profit with purpose while inspiring customers to be part of the giving experience. TOMS has evolved their impact model but continues to remain grounded in their mission of using business to improve lives.

Robert Pasin, chief wagon officer at Radio Flyer and grandson of the company’s founder, is no stranger to innovation. At the 2021 ANA Brand Activation & Creativity Conference, presented by TikTok, Pasin discussed the importance of establishing a brand identity and leveraging its purpose within your overall brand strategy.

The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

At the 2018 ANA Brand Activation Conference, speakers homed in on consumer-centricity, nurturing relationships, leveraging experiences, and making emotional connections. Here are 10 takeaways from their presentations.

In the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.

The ANA is pleased to have Bank of America's John von Brachel co-chair the 2018 ANA Brand Activation Conference.