John Wolfe

John Wolfe is a veteran communications professional whose career has been equally divided between journalism and public relations. He is currently the director of communications for the ANA and previously held the same role at media agency Mindshare and its parent company, GroupM. He began his journalism career at the City News Bureau of Chicago and later worked as a reporter for the Kansas City Times (now Star), the Chicago Sun-Times, and the Associated Press before joining Advertising Age, where he worked for 10 years as an editor in Chicago, London, and New York.

Recent content by this author:

  • Rise in Marketing Budgets Tempered by Economic Headwinds

    B2B Marketer   August 24, 2022  

    Marketing budgets increased nicely in 2022, growing to nearly 10 percent of total company revenue, according to Gartner. But the upswing is muted by a downward economy. In an interview with B2B Marketer, Ewan McIntyre, chief of research and VP analyst at Gartner, said marketers are already feeling the negative impact of severe inflation and must continue finding cost efficiencies and moving toward a digital-first strategy.

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  • Email's Essential Role in Successful Marketing

    Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • What Will the 'Great Return' Mean for Offices?

    ANA Magazine   March 4, 2022  

    With the economy growing at a rapid pace and rates of COVID-19 declining, companies that had sent workers home to work remotely are reopening their offices and people who left their jobs in the so-called “Great Resignation” are beginning to return. But both are bringing with them a different perspective on how the workplace should, well, work. Organizations will have to be much more accommodating compared to before the pandemic.

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  • A B2B Content Marketing Quandary

    B2B Marketer   November 17, 2021  

    B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.

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  • With New NCAA Policy, Brands Win Big

    ANA Magazine   September 17, 2021  

    Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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  • Flurry of Account Reviews Reflect Major Changes for Agency-Client Relations

    ANA Magazine   June 11, 2021  

    Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.

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  • Turning the Page on Content Marketing

    ANA Magazine   February 12, 2021  

    Unlike the campaign-to-campaign mode of traditional brand advertising, content marketing requires brands to constantly refine their storytelling efforts and strategize for the long haul.

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  • What the Virus Is (and Isn’t) Changing About Marketing

    ANA Magazine   October 23, 2020  

    Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

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  • Louder Together

    ANA Magazine   May 20, 2020  

    The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding market share like a cudgel, too big to give up on?

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