Sharon M. Goldman

Recent content by this author:

  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

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  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

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  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

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  • The Power of Real-Time Marketing

    ANA Magazine   April 4, 2018  

    Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.

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  • Know Thy Customer

    ANA Magazine   January 10, 2018  

    The use of ethnographic research in marketing is accelerating as companies and brands look to better meet consumers’ changing needs.

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  • Winning by a Nose

    ANA Magazine   November 22, 2017  

    As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

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