Sharon M. Goldman

Recent content by this author:

  • The FOMO Phenomenon

    ANA Magazine   December 12, 2018  

    Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

  • That's a Wrap

    ANA Magazine   November 21, 2018  

    Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

  • Influencer Marketing's Wake-Up Call

    ANA Magazine   October 24, 2018  

    Thanks to a lack of industry standards, influencer marketing fraud is now a $100 million problem. Brands and agencies are tackling transparency and measurement issues to boost the popular marketing practice.

  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

  • Integration Over Interruption

    ANA Magazine   August 8, 2018  

    New research from PQ Media revealed that the U.S. product placement market will top more than $10 billion in 2018. Here's why brand integrations into TV shows are booming in an age of shifting viewing behavior.

  • Step Up SEO

    ANA Magazine   May 23, 2018  

    Search engine optimization has become a far broader challenge than improving Google ranking. Brands must also take into account other search vehicles, including audio-centric technologies.

  • Building a Social Brand from the Inside Out

    ANA Magazine   April 18, 2018  

    Creating a social organization is critical for a brand in the digital world. Here's how Dell and Coldwell Banker are going about it successfully, and the challenges that still exist.

  • The Power of Real-Time Marketing

    ANA Magazine   April 4, 2018  

    Excited by the prospect of something truly new and innovative, brands and agencies have jumped on the live video streaming bandwagon — and consumers have taken notice.

  • Know Thy Customer

    ANA Magazine   January 10, 2018  

    The use of ethnographic research in marketing is accelerating as companies and brands look to better meet consumers’ changing needs.