Tammy Greenberg

Recent content by this author:

  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

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  • What Does Your Brand’s Voice Sound Like?

    Forward   May 30, 2019  

    As voice technology becomes ubiquitous — and consumers use their hand-held devices to ask for just about anything — there’s a growing onus on brands to establish an audio identity among consumers and drive awareness for their voice commands.

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  • Radio’s Social Influencers

    Forward   February 19, 2019  

    While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.

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  • Six Ingredients that Make Motel 6 a Successful Brand

    Blogs   December 10, 2018  

    Since 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.

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  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

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  • The Podcast Boom

    Industry Insights   May 1, 2018  

    The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

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  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

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