Dan Brackett

A new report to help marketers establish a baseline for setting KPIs and measurable goals for improving efforts to add diversity, equity, and inclusion (DEI) to their advertising creative shows there's still work to be done.

The act of playing an ad on a screen is wrongly shrouded in myth. It's time to shine a light on some of the misconceptions surrounding video ad serving and see it clearly as a non-subjective logistical step in the campaign activation workflow. Here are four myths about video ad serving and why marketers shouldn't give them a second look.

Video asset management is in a troubled state. What could be a straight-forward process is mired by system incompatibility, a lack of coordination, and legal pitfalls. There is a solution, however, and it’s staring you right in the face.