Joanna Valente

Recent content by this author:

  • Ageism in Marketing Is a Problem — Let’s Fix It

    Industry Insights   June 30, 2022  

    Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?

    view
  • How to Recruit and Retain Diverse Marketing Talent

    Industry Insights   June 23, 2022  

    Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

    view
  • 4 Marketing Leaders on Hiring and Retaining Talent

    Industry Insights   June 21, 2022  

    In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

    view
  • 6 Marketing Leaders on How to Better Understand Your Consumer

    Industry Insights   June 21, 2022  

    Being "consumer-obsessed" isn't a new idea for marketers. We are living in an age where data is used to refine targeting, and marketers target products and services to different demographics by tailoring messages (and how those messages are received). However, to do this successfully, consumer demographics need to be understood beyond shallow and superficial narratives.

    view
  • Embracing Gender Fluidity in Advertising Internally & Externally

    Industry Insights   June 2, 2022  

    While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.

    view
  • 5 Inspiring Quotes on LGBTQ+ Inclusive Marketing

    Industry Insights   June 1, 2022  

    Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.

    view
  • These Campaigns Genuinely Portray the LGBTQ+ Community

    Industry Insights   June 1, 2022  

    A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.

    view
  • These Women Leaders Talk About the Future of Marketing

    Industry Insights   February 25, 2022  

    Staying current and ahead of trends is no easy task. However, it is the job of marketers to not only meet consumer needs and find solutions to pain points, but anticipate them as well. Technology, in its most ideal form, should make people’s lives better, more efficient, and provide ways to bridge gaps, whether it’s helping communities dispel bias or creating more personal ways to connect people together.

    view
  • These Women Leaders Weigh in on How to Foster Inclusivity

    Industry Insights   February 23, 2022  

    Gender equality in the workforce still has a ways to go, especially when it involves women in leadership positions — and their job security. According to a McKinsey study, as mentioned in SeeHer and dentsu’s report "The State of Women's Equality in the U.S.: Advancing Equality for Black, Hispanic, and Latinx Women,” “women's jobs were 1.8 times more vulnerable during the coronavirus pandemic than men's jobs.”

    view
  • How These 3 Brands Are Helping Women & Girls

    Industry Insights   February 22, 2022  

    Gender representation in ads is not only important for companies to promote diversity, equality, but to authentically connect with various demographics. If a significant part of the population, such as women and girls, feel they can’t relate to the ads around them, because they don’t see themselves accurately portrayed, then there is something wrong.

    view
  • Consumers Want Companies to Be More Empathetic, Study Shows

    Industry Insights   December 15, 2021  

    People crave empathy — and yet the digital and marketing landscape could be doing a much more effective job of fostering it and creating an environment where people feel seen, heard, and connected. As Jeff Tan and Brad Alperin of Dentsu International USA stated, “Radical empathy is more important than any technology. By thinking foremost about human needs, brands have the opportunity to truly innovate.”

    view