You Need Human Data to Truly Measure Customer Engagement
Blogs May 17, 2019If your key metrics focus on measuring how many and how much, it’s time to expand your metrics to include human data. Ernan Roman of ERDM explains.
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"Direct Mail Can Be Disruptive Marketing," says Amex Director
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5 Tips to Ensure Your CX Success
Blogs October 11, 2018Ernan Roman shares highlights from recent ERDM Corp. research on customer expectations of customer experiences.
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“Don’t Cause Opt-outs Post-Purchase,” says Shiseido SVP
Blogs September 25, 2018In this Q&A, Welington Fonseca, SVP at Shiseido, weighs in on the importance of personalization and customer retention, and shares his four tips for dealing with email unsubscribes.
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