Ernan Roman
Recent content by this author:
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"Direct Mail Can Be Disruptive Marketing," says Amex Director
Blogs December 13, 2018American Express' Jon Affatato shares his views on the power and relevance of direct mail.
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5 Tips to Ensure Your CX Success
Blogs October 11, 2018Ernan Roman shares highlights from recent ERDM Corp. research on customer expectations of customer experiences.
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“Don’t Cause Opt-outs Post-Purchase,” says Shiseido SVP
Blogs September 25, 2018In this Q&A, Welington Fonseca, SVP at Shiseido, weighs in on the importance of personalization and customer retention, and shares his four tips for dealing with email unsubscribes.
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