Leah Marshall

Recent content by this author:

  • VP of Brand Engagement at Denny’s on TikTok-Inspired Menu

    Industry Insights   July 1, 2022  

    COVID-19 caused a significant category-wide decline in in-store traffic, with consumers spending more time engaging with a brand’s digital presence, ordering delivery, and spending more time on social in general - with TikTok playing a starring role. We needed to generate #FOMO for the brand to drive traffic back in-store once COVID-19 receded. To do so, we worked with 24 up-and-coming TikTok stars to act as hype machines to welcome the world back to Denny’s, co-collaborating on unique menu items and social/digital content to drive urgency among their social communities and re-ignite crave for our food.

  • The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

    Blogs   August 6, 2021  

    Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

  • Talking Influencer Marketing With Rocket Mortgage’s Casey Hurbis

    Blogs   May 21, 2021  

    At the 2021 ANA Influencer Marketing Conference Presented by TikTok, Casey Hurbis, CMO at Rocket Mortgage, will be sharing how Rocket brought, not just one, but two Super Bowl commercials to life and landed the top two rankings on USA Today's Ad Meter. Casey spoke with the ANA in advance of the event to preview the vision behind the campaign and its outcomes.

  • The Shifting Marketing Landscape: A Q&A With Nationwide’s Jim McCoy

    Blogs   November 4, 2020  

    This year’s Influencer Marketing and Activation Conference will be a virtual experience, bringing together leading marketers from across the industry for insightful case studies and in-depth discussions on hot-button issues and the latest trends. In advance of his presentation at this year’s conference, the ANA sat down with Jim McCoy, VP of sponsorships, meetings, and events at Nationwide, for a brief Q&A.

  • 12 Takeaways from #ANAInfluencerMarketing

    Blogs   January 9, 2020  

    The ANA’s first Influencer Marketing Conference took place at the end of last year in New York. Here are 12 attendee-inspired takeaways from the event, sourced from Twitter.

  • ANA’s 2019 Influencer Marketing Guide and Playbook

    Blogs   April 10, 2019  

    The ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.

  • 7 Key Takeaways from ANA Influencer Marketing at Advertising Week New York

    Blogs   November 9, 2018  

    ANA's Leah Marshall shares seven tips to help marketers maximize their influencer marketing programs.