Sebastian Jespersen

As we recover from this extraordinary time, digital has now become the primary fabric for any kind of intimate relationship between brands and customers. This is forcing companies to undertake fundamental change in how they attract, entangle with, and keep customers.

At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.

We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.

In an expanding and shifting marketplace, brands face more competition for their presence in consumers’ lives. Sebastian Jespersen shares his thoughts for how they can do it.

Today’s live online, but are brands there to greet them? Sebastian Jespersen, CEO and founder of Vertic, offers advice for marketers who want to go further than “share of mind.”