Morgan Strawn

Recent content by this author:

  • REGGIE Awards Recognize Excellence in Holiday and Seasonal Marketing

    Industry Insights   May 25, 2022  

    Seasons and holidays offer marketers opportunities to craft messages that chime with the cultural moment and thereby resonate more widely. Just think how a few animated polar bears not only made Coca-Cola more visible during the holiday season, but indeed made us anticipate the brand’s appearance on our TV sets from year to year whenever the snow began to fall.

  • Eight Reasons Why Brand Purpose Fails

    Industry Insights   April 12, 2022  

    Organizations hoping to pursue a brand purpose that focuses on more than mere lucre frequently have the best of intentions; however, those good intentions don’t prevent many efforts at brand purpose from failing. Guests on the ANA Center for Brand Purpose’s Beyond Profit podcast often reflect on the sources of such failure, and below are eight of the causes that they identify. Those championing brand purpose in their organizations will find the following quotes helpful in their own efforts as cautions against common pitfalls.

  • Industry Leaders Reflect on Brand Purpose as a Competitive Advantage

    Industry Insights   March 17, 2022  

    We might sometimes be tempted to think of brand purpose as something that organizations pursue strictly out of altruistic motives. However, the power of brand purpose lies in its ability to drive all aspects of a business and galvanize the workplace.

  • Addressing Wrongs and Recognizing Excellence in Black History

    Industry Insights   February 8, 2022  

    Black History Month as we know it was first conceived in 1969 when Black educators and students proposed the idea at Kent State University. The following year, the event was celebrated at the school in a slightly more elongated form than we know it today, from January 2 to February 28.

  • Which Minorities Do We Forget When We Say 'Multicultural'?

    Industry Insights   January 27, 2022  

    In 2021, the ANA’s Multicultural Excellence Awards added a new category, recognizing important work in marketing to “Rising Multicultural Segments.” The inaugural winners in the category highlighted the power of marketing to reach a wide variety of communities, elevating representations of their members and even contributing to their bodily safety.

  • Marketers Play for Keeps

    B2B Marketer   October 13, 2021  

    Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.

  • Of Discounts and Daffodils

    Blogs   June 10, 2020  

    Dollar General and Scotts Miracle-Gro are just two brands that have risen to the challenge of adapting to the novel coronavirus crisis. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

  • Dampening COVID-19’s Effects with AB InBev and Hyundai

    Blogs   April 27, 2020  

    In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.

  • Bringing Video In-House

    Blogs   September 27, 2019  

    Reaping the benefits of in-house video production requires considerable planning and work from brands as they make a host of decisions around hiring and staffing, capability selection, and team structure.

  • Inspiration for Innovation: Discerning Opportunities for New Products

    Blogs   June 7, 2019  

    Marketers’ role in developing consumer insights gives them a seat at the table where organizations can capitalize on those insights to generate ideas for new products. To seize the opportunity that such a position provides, marketers may find it valuable to consider some approaches that others have used to generate innovations.

  • Four Pillars of Sustainable Business and Green Marketing

    Blogs   April 22, 2019  

    Brands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.