Morgan Strawn

Dollar General and Scotts Miracle-Gro are just two brands that have risen to the challenge of adapting to the novel coronavirus crisis. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.

Reaping the benefits of in-house video production requires considerable planning and work from brands as they make a host of decisions around hiring and staffing, capability selection, and team structure.

Marketers’ role in developing consumer insights gives them a seat at the table where organizations can capitalize on those insights to generate ideas for new products. To seize the opportunity that such a position provides, marketers may find it valuable to consider some approaches that others have used to generate innovations.

Brands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.

When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.

The ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.