Cliff Campeau

Recent content by this author:

  • Are You Paying Competitive Rates for Agency Studio Services?

    Industry Insights   April 12, 2022  

    Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.

    view
  • What Is the Best Mode of Agency Remuneration?

    Industry Insights   February 8, 2022  

    What is the best method for compensating advertising agency partners?

    view
  • How Should Marketers View Digital Media in a Post-Cookie World?

    Blogs   October 8, 2021  

    As both government regulatory bodies and the advertising industry have become serious about data privacy, browsers such as Chrome, Safari, Firefox, and Explorer have announced safety measures that include restricting first-party cookies and blocking third-party cookies by default.

    view
  • Understanding Your Ad Agency’s Use of Affiliates

    Blogs   September 9, 2021  

    Do your client-agency agreements require your agency partners to disclose their use of related parties? To secure your permission prior to engaging affiliates? To document how those affiliates are compensated?

    view
  • Risks Related to Ad Agency Staff Reductions

    Blogs   April 13, 2021  

    Advertisers cut budgets; ad agencies reduce headcount. No one can fault an ad agency for making prudent fiscal decisions when revenues decrease, but advertisers need to take precautions in this situation to mitigate their risks, particularly when there are significant downsizings as there were in 2020.

    view
  • Is Your Ad Investment Being Held Hostage?

    Blogs   February 11, 2021  

    The recent news regarding national TV audience under-delivery should be of concern to CFOs of companies that have invested in national TV over the course of the last two years. In short, TV viewing declines have resulted in guaranteed audience delivery shortfalls by the networks. Thus, the networks owe advertisers compensatory media weight or cash-back to make up for that under-delivery.

    view
  • One Thing Marketers Can Do to Mitigate Advertising Risk

    Industry Insights   December 29, 2020  

    Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

    view
  • One Thing Marketers Can Do to Mitigate Advertising Risk

    Blogs   December 29, 2020  

    Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

    view
  • Outdated Client-Agency Agreements Pose Risks to Advertisers

    Industry Insights   October 27, 2020  

    If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

    view
  • Outdated Client-Agency Agreements Pose Risks to Advertisers

    Blogs   October 27, 2020  

    If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

    view
  • The Cost of Feedback Is Nominal, the Value Significant

    Blogs   September 23, 2020  

    Everyone agrees that giving and receiving feedback are vital to a successful creative process. But if that’s the case, why are advertisers and their agencies falling short when it comes to feedback? AARM’s Cliff Campeau explains.

    view