John Obrecht

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

A growing challenge for marketers, naming requires a highly strategic approach to make sure new brand names resonate with the intended audience and align with corporate goals.

The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.