Christian Polman

Recent content by this author:

  • Managing Media in the Age of Complexity

    Forward   July 11, 2019  

    The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

  • Look Before You Leap

    Forward   May 28, 2019  

    Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.