Christian Polman

The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.