Vicki Brakl

It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

Brand authenticity is something that all consumers want to see, but what does it mean and why does it matter? Vicki Brakl, VP of integrated marketing at MNI Targeted Media, explains.