Denise McDevitt

Recent content by this author:

  • Chris Schermer’s Insight into Working with Red Wing Shoes

    Blogs   April 23, 2020  

    Chris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.

  • Insights on ABM from B2 Award-Winner David Caffey

    Blogs   December 11, 2019  

    The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

  • Insight Into General Mills’ “Cheerios Moments of Good” Campaign

    Blogs   November 20, 2019  

    General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.

  • Be an Outsider at Work

    Blogs   October 16, 2019  

    Experiential is an opportunity to prove your brand’s promise by backing up your marketing messages with concrete action. In a Q&A with Jack Morton’s Shelley Elkins, learn how they won REGGIE gold for L.L. Bean through the power of experiential.

  • Connected By Pride: A Q&A With Ricardo Aspiazu

    Blogs   October 9, 2019  

    To honor Pride Month last year, Verizon released an ad showing LGBTQ+ youth calling their families and loved ones to come out to them. The ANA’s Denise McDevitt spoke with Ricardo Aspiazu, director of marketing communications at Verizon, about the spot.

  • Insight into “WestJet Christmas Miracle: Uniting Through Traditions”

    Blogs   October 2, 2019  

    After WestJet’s 2019 REGGIE Award success, the ANA’s Denise McDevitt sat down with Corey Evans, senior manager of content at WestJet, to chat about the campaign. Read on to learn key insights on brand activation, longform storytelling, and setting the right KPIs.

  • Insight into the Power of Multicultural Marketing from Ayiko Broyard

    Blogs   July 29, 2019  

    The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing.