Jessica Hogue

Recent content by this author:

  • Decoding CTV Measurement

    Forward   August 3, 2021  

    It’s no secret that 2020’s lockdowns ushered in a boom of home streaming, and CTV was no small part of it. To shed light on the shift to CTV, Innovid partnered with the ANA for a first-of-its-kind study to give marketers the answers and tools they need to decode CTV measurement.

  • Are Impressions the Answer to Fragmented TV Measurement?

    Forward   August 18, 2020  

    As traditional television markets are transformed by emerging technologies and world events, the time has come for marketers to set aside the GRP and make the leap to impressions.

  • Understanding Connected TV

    Forward   October 22, 2019  

    Marketers are looking for ways to take advantage of this expanding new medium to drive results and deliver important KPIs in ways that traditional linear television cannot.