Jean Marc Rejaud

Recent content by this author:

  • Shopping Behaviors: Did They Really Change?

    Blogs   October 7, 2019  

    Even with a changing shopping landscape, the core of shopper behavior has stayed the same. By integrating the five stages of the customer journey, a shopper marketer will better plan what touchpoints for what purpose and in what sequence but also will be able to better integrate with brand campaigns by aligning brand and shopper communications with the requirements of each stage.