Caitlin Nitz, Knowledge & Research Specialist

Recent content by this author:

  • Top 10 Marketing Takeaways from 2012

    Blogs   December 13, 2012  

    The ANA’s Marketing Knowledge Center added over 1,200 pieces of content to its library this year! Five hundred of those insights are Snapshots, which are executive summaries of presentations given at ANA events. If you didn’t have time to read all 500, here are my top ten favorite marketing takeaways from 2012

  • We’ve Seen the Future of Marketing, and It Looks Like 1871

    Blogs   November 8, 2012  

    Recently, ANA’s Integrated Marketing Committee, hosted by Spark Communications, took a tour of 1871 — a non-profit space that provides offices and a community of lectures, classes, and support for tech startups. Located in the Merchandise Mart in Chicago, this modern and inspirational space is home to designers, coders, and entrepreneurs hoping to create the next Facebook, Instagram, or OpenTable.

  • Your Brand in My Back Pocket?

    Blogs   July 20, 2012  

    The design of the iconic New York City MetroCard has remained virtually unchanged since it was introduced in 1997. The MTA has decided to open up the front of the MetroCard to advertising for the first time. Want your brand in the hands of 8.5 million New Yorkers multiple times a day? Here’s your chance.

  • ICANN vs. The World

    Blogs   July 10, 2012  

    While ICANN’s expansion of top level domains has been an extremely unpopular move, the frequency of applied-for gTLDs can at least help solve some of the world’s greatest popularity contests:

  • A Date with Direct Mail

    Blogs   April 6, 2012  

    I have never been to the opera, but this week I got three pieces of mail from the Met: a program for the 2012-2013 season, an appeal for donations, and a postcard announcing that individual tickets were now on sale for the Ring Cycle.

  • Get Pinterested

    Blogs   March 20, 2012  

    What is Pinterest? It’s virtual scrapbooking or bookmarking. You “pin” images on virtual “boards” with themes such as art, fashion, and of course, wedding planning (this is apparently a very popular board theme, regardless of whether or not you are engaged).

  • The Mile High Club Meets the 21st Century

    Blogs   February 27, 2012  

    The old saying “Don’t judge a book by its cover,” is more relevant than ever in today’s Web 2.0 world. From LinkedIn to online dating profiles, we now judge other people based on tiny 100x100 pixel images. Never before has image control and personal promotion been more important to get a job, a boyfriend, and now a good seat on an airplane.


    Blogs   December 12, 2011  

    When I told my friend about a school district in Colorado that sold ad space on its students’ report cards she exclaimed, “That’s OOC!”