Lesley Vos

We all know about a marketing funnel, right? A customer journey from the awareness to purchase stage is the Holy Grail for every specialist in sales: Marketers see how visitors turn into clients and, unfortunately, how they leave our website with no desired action we expect from them.

In today’s influencer-heavy marketing landscape, authenticity and relatability are more important than popularity. If you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020.