Dax Hamman

Recent content by this author:

  • Uncovering Consumer Purchasing Cues from Online Conversation Clues

    Blogs   March 17, 2020  

    What could Disney, the United States Marine Corps, Hershey’s and Under Armour possibly have in common? An openness to using a progressive targeting strategy ultimately led each of the aforementioned organizations to an emerging AI-driven tool called conversational analysis, which parses online conversations to provide predictive insight into consumer behavior.