Allie Shaffer

Recent content by this author:

  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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  • Why You Need to (Re)Assess Your Team

    Forward   April 9, 2020  

    By and large, advertising professionals at all levels are especially interested in professional development and often want to make upward and lateral career moves. And they’re looking to their companies to provide them with the opportunity to do that. Moreover, in a rapidly changing field, marketers need ongoing skill development to keep apace. Are marketing organizations doing enough to keep their teams competitive?

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