Chris Wayman

Recent content by this author:

  • Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic

    Blogs   April 15, 2020  

    Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.