Mary Acklin

With large swaths of the workforce at home or staying home more to help prevent the spread of the coronavirus, people are spending a lot more time in leisurewear, research has found. For marketers, the change in wardrobe has some interesting implications that affect inventory, marketing, and messaging. This article dives deep into not only demographics but other nuanced cross-comparisons brands and buyers should know.

While under stay-at-home orders, fewer women are choosing to wear makeup as often as they were prior to the pandemic, according to a CivicScience study. But that’s not all. Changes in consumer habits brought on by the coronavirus could have long-term implications for the beauty and skincare industries.

An examination of consumer behavior and how consumers view digital advertising’s relevancy has found things have changed between life as normal and life under the extraordinary circumstances of the coronavirus pandemic. Here’s what’s different.