Dominick Fils-Aimé

Recent content by this author:

  • The Fashion Industry Needs to Reduce Its Carbon Footprint

    Industry Insights   January 4, 2023  

    Current trends in fashion consumption and production cannot be maintained if the industry wants to reduce its carbon footprint. The manufacturing and logistic practices of clothing brands and their supply chain partners have environmental implications that amount to four percent of global emissions.

  • B2B Marketers Prioritizing Data and Technology to Succeed in 2023

    Industry Insights   December 19, 2022  

    A recent survey conducted by Ascend2 found that data and investing in technology are major focuses to help B2B marketers navigate an uncertain economy. The study found that 78 percent of large B2B marketing organizations experienced a growth of 10 percent or more in 2022 through a heavier reliance on digital channels and renewed spending from clients ready to move past the pandemic.

  • Inspiring the Differently Abled to Move

    Greater Good   December 5, 2022  

    To foster inclusivity and representation across the fitness industry among people with disabilities, the personal care brand Degree created the #TrainersforHire platform. The B2 Award-winning platform provides fitness brands with a repository of qualified differently abled trainers and educational resources to make fitness centers more accessible.

  • Procter & Gamble “Widens the Screen” to Show the Diverse Depth of Black Life

    Industry Insights   November 30, 2022  

    In his presentation at the ANA’s 2022 Masters of Marketing Conference, Marc Pritchard, chief brand officer at The Procter & Gamble Company, declared that the greatest opportunity for business growth is engaging multicultural segments, a market that has over $5 trillion of buying power.

  • How Purpose, Inclusivity, & Bolstering LGBTQ+ Representation Can Lead to Business Growth

    Industry Insights   November 2, 2022  

    Brand purpose plays a significant role in influencing the purchasing decisions of consumers, particularly gen z and millennials. This younger cohort is looking for brands to be authentic and use their platforms to drive change, and impact communities, movements, and policy.

  • How Companies Are Responding to the Reversal of Roe v. Wade

    Industry Insights   July 27, 2022  

    Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

  • What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month

    Industry Insights   March 4, 2022  

    Many brands use Black History Month as an opportunity to highlight black creators, and celebrate black culture. However, some brands miss the mark by launching campaigns that lack cultural sensitivity, authenticity, and genuine effort and only appear to pander to Black people.

  • Toys for Tots Broadens Its Impact

    Greater Good   January 17, 2022  

    The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.

  • Livestream Shopping Takes Center Screen

    ANA Magazine   July 14, 2021  

    A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

  • How Burger King and Facebook are Supporting Workers

    Blogs   June 17, 2020  

    At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.

  • How CVS Health Is Encouraging Patients to Stay Home in Response to COVID-19

    Blogs   May 8, 2020  

    As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.