Dominick Fils-Aimé

At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.

As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.