Dominick Fils-Aimé

Recent content by this author:

  • How Companies Are Responding to the Reversal of Roe v. Wade

    Industry Insights   July 27, 2022  

    Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

  • What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month

    Industry Insights   March 4, 2022  

    Many brands use Black History Month as an opportunity to highlight black creators, and celebrate black culture. However, some brands miss the mark by launching campaigns that lack cultural sensitivity, authenticity, and genuine effort and only appear to pander to Black people.

  • Toys for Tots Broadens Its Impact

    Greater Good   January 17, 2022  

    The venerable Toys for Tots program, run by the United States Marine Corps Reserve since 1947, launched an initiative with the Marine Toys for Tots Foundation to provide toys, books, and other gifts to Afghan children who have been granted asylum in the U.S. The aim is to offer some comfort and hope to these young refugees as they adjust to their new lives.

  • Livestream Shopping Takes Center Screen

    ANA Magazine   July 14, 2021  

    A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

  • How Burger King and Facebook are Supporting Workers

    Blogs   June 17, 2020  

    At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.

  • How CVS Health Is Encouraging Patients to Stay Home in Response to COVID-19

    Blogs   May 8, 2020  

    As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.