Michelle Bandler

Recent content by this author:

  • B2B Virtual Events, Re-Imagined

    Blogs   July 1, 2021  

    The COVID-19 pandemic necessitated a shift to virtual events, but even as in-person events begin to resume, virtual will remain a key strategy for B2B marketers. According to Google's latest research with Ipsos, 46 percent of B2B buyers plan to attend more virtual events this year than they did last year.

  • Confessions of a B2B Marketer

    Blogs   June 25, 2020  

    More than ever, digital experiences are essential to get daily tasks done. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process?