Maureen McLaughlin

Recent content by this author:

  • Brands Are Cultivating New Ways to Help Communities

    ANA Magazine   October 9, 2020  

    Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.

  • Why It’s Time to Humanize the Brand — for Real This Time

    ANA Magazine   September 2, 2020  

    Brands and organizations need to recognize that consumer patterns and behaviors are now being exclusively shaped by the pandemic, rather than demographics. Brian Solis, global innovation evangelist at Salesforce, discusses the digital transformation companies are now confronting, how the pandemic will fundamentally change marketing, and why it’s time to get to know generation N.