Todd Wilkinson

Recent content by this author:

  • Creature Comfort

    Greater Good   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

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  • Purposeful People Series: George McKerrow

    Greater Good   May 31, 2019  

    The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

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  • A New Bond for B2B Marketers

    B2B Marketer   May 8, 2019  

    For Victoria Keese Morrissey, Caterpillar’s Global Marketing and Brand Director, cultivating relationships is crucial for the nearly 100-year-old company to excel in the 21st century.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • The Change Agent

    ANA Magazine   July 27, 2018  

    On the verge of a potentially game-changing merger, Aetna CMO David Edelman leads a marketing transformation.

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  • Wired for Success

    B2B Marketer   April 3, 2018  

    Comcast Business has steadily earned a reputation for being tenacious and innovative, an approach personified by SVP and CMO Denice Hasty, hailed as one of the most powerful women in cable/telecom.

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  • Stealing the Spotlight

    B2B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

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  • Taking It to the Streets

    ANA Magazine   May 25, 2017  

    A Super REGGIE-award-winning marketing campaign by Kolcraft and FCB Chicago fuels buzz and sales for its infant strollers.

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  • Getting the Call

    ANA Magazine   May 12, 2016  

    Verizon’s lead marketer discusses how the telecom company is evolving to meet a new breed of consumer and what the brand change means as part of its daring reinvention.

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