Melanie Hamilton

Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.

The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?