Dmitri Lisitski

Recent content by this author:

  • How Virtual Strategies Can Boost Marketing Performance for B2B Enterprises

    Blogs   May 13, 2021  

    It’s no secret that B2B enterprises have lagged behind their B2C counterparts when it comes to embracing digital transformation, but the pandemic-driven surge in remote work has spurred many B2Bs to step-up their adoption of digital marketing and e-commerce. It’s been a positive experience for most, as they’ve discovered the advantages virtual strategies have to offer, especially better ways to optimize campaigns, increase relevance and engagement, and measure results.