Kelly Owens

Kelly is the senior director of client partnerships at Oracle Advertising, where she leads a sales team focused on evangelizing Oracle Audience’s audience and context solutions with its largest global brands. In this role, Kelly helps advertisers and agencies maximize the efficiency of their marketing dollars, protect their brand equity, and evolve their approach to advertising in a dynamic privacy landscape.

Recent content by this author:

  • How to Prepare for the Changing Nature of Data

    Forward   June 8, 2021  

    Amid seismic shifts in the digital landscape, one question consistently arises: What can brands and advertisers do to adapt? One major part of the answer is first-party data, which is expected to play an outsized role as cookies fade, privacy rules ramp up, and consumers continue to demand more privacy and better customer experiences. Strong first-party data strategies look different for each organization, but here are seven tips every marketer should consider.