Claretta Bellamy

Claretta Bellamy is a multimedia journalist who graduated from Rutgers University-Newark in 2019 with a B.A. in journalism and media studies. Upon graduation, she was granted the Journalism Excellence Award by Rutgers-Newark. Her work has appeared in TAPinto Newark and Phi Beta Kappa’s The Key Reporter. She has also worked as a media producer for Rutgers University-Newark.

Recent content by this author:

  • Meeting Consumers on Their Own Terms Has Seldom Been More Important

    ANA Magazine   January 24, 2022  

    Diversity, equity, and inclusion is top of mind among a growing number of CMOs. In this interview, Esther Franklin, president of global strategy and cultural fluency at Spark Foundry, offers brand managers a roadmap.

  • Is Your Brand Loved?

    ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

  • Scoring the Right Mix Between the Art and the Science

    B2B Marketer   July 21, 2021  

    Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.

  • Companies Bolster Brand Identity with Modernized Logos

    ANA Magazine   June 4, 2021  

    In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.