Jenn Choo

Recent content by this author:

  • Click and Mortar: The Future of Retail Shopping Experiences

    Industry Insights   December 16, 2022  

    Hybrid shopping experiences intertwining in-store and digital experiences are the key to differentiating your brand in the modern, overcrowded commerce landscape. It’s become a non-negotiable for retailers to have an online presence, but brands can enhance their customer experience and stand out from competition by integrating these shopping experiences.

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  • 5 Ways to Earn Awesome Reviews and Referrals for Your D2C Brand

    Industry Insights   October 14, 2022  

    Customer reviews and referrals are one of the most impactful elements driving customer acquisition today. In fact, product reviews rank even higher than a good price among modern consumers as a reason to buy your product or service. The three things a consumer typically looks for when checking customer reviews are recency, quantity, and a mix of good and bad reviews.

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  • Are Gaming Platforms the Next Addition to the Omnichannel Marketing Strategy?

    Industry Insights   October 14, 2022  

    Over the past few years, the marketing industry has seen a substantial increase in digital ad spend and brand exploration in terms of virtual and immersive strategies for customer engagement. While statistics show that ad spend on gaming sits at around $6 to $8 billion in the US, representing less than 6 percent of total digital advertising spend, the growth trajectory for advertising across gaming platforms is projected to be fast-paced with very minimal limits on the potential these platforms offer brands in terms of customer engagement.

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  • How D2C Brands Can Leverage Influencers and Affiliate Marketing

    Industry Insights   August 1, 2022  

    As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

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  • How to Create a Conversion-Boosting Referral Program for Your D2C Brand

    Industry Insights   August 1, 2022  

    As the D2C space rapidly expands, heating up the competition, many brands are leaning on the power of customer referrals to generate awareness and drive sales. Learn how your business can leverage the enthusiasm of your customers to grow a community of ambassadors who promote your growth by sharing about your D2C brand with their friends, family, colleagues, and social media networks.

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  • 4 Innovative Marketing Strategies to Drive Platform Growth

    Industry Insights   June 9, 2022  

    Nearly every modern business is leveraging a platform to enable successful business operations. As the digital era of marketing and business has evolved, platforms have taken off in popularity and become an integral part of every organization.

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  • Zero Party Data: It's Not About Data Points, It's About Context

    Industry Insights   June 9, 2022  

    A critical element of leveraging zero-party data is understanding and interacting with your audiences so that you can serve them what they want when they want it. Savvy publishing and media brands caught on to this long ago and have implemented strategies to deeply understand their audiences and utilize them for monetization strategies.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

    Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

    Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • What the Metaverse Means for the Future of Marketing

    Industry Insights   April 4, 2022  

    The metaverse is all about bringing customer experience to the forefront of marketing in a whole new way. The pandemic gave way to a boom in virtual shopping methodologies, and the response of the consumer market speaks well to the future possibilities of marketing in the metaverse.

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  • 9 Omnichannel Metrics Your Business Should Be Measuring

    Industry Insights   March 7, 2022  

    Metrics matter in today’s data-centric marketing world. Obviously, they’re needed to analyze and optimize in-flight campaigns, and inform key decisions about future launches and strategies. But they’re also essential for communicating with leadership, as marketing KPIs can provide quantifiable evidence of a business’s success — something stakeholders and investors always want to see.

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