Blair Robertson

Recent content by this author:

  • Crisis Averted: Converged TV Shines a New Light on Identity

    Blogs   August 19, 2021  

    Data and identity have become critical factors to unlocking the promise of converged TV. In the past, TV operated on simple metrics and traditional buying practices, which relied on standard datasets used across the ecosystem. Fast forward to today, where we find ourselves in a digitally enabled TV world that is rich with data and highly measurable and targetable advertising opportunities.