Jeff Siteman

Recent content by this author:

  • New Meal Plan for Marketers

    Forward   October 14, 2021  

    Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Çhrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.

  • Legacy Tech Is Driving Your Best People Away

    Forward   September 7, 2021  

    For brands and organizations that need to compete for talent in today’s marketplace, creating a seamless and connected work environment is nonnegotiable. Collaboration tools can help marketers operating in virtually any industry make the typical workday better — and strive to create a pleasant experience for both their teams and companies.