Rick Mandler

Recent content by this author:

  • Preventing the Perils of Programmatic for Premium Video

    Forward   September 14, 2021  

    The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.