Andrew Eitelbach is director of marketing & communications and lead editor of ANA magazine at the Association of National Advertisers. He is based in New York City.
What marketers need to know this week: print magazine advertising is back; Feeding America marches on its data; an interview with #SeeHer STEM advisor Knatokie Ford, Ph.D.; and more.
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What marketers need to know this week: brands are getting serious about online safety, NYC sinks a new ad format, Pennywise makes a bad move, and more.
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What marketers need to know this week: Brands are boycotting YouTube, KFC has hired RoboCop, and three others news items from the past week.
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What marketers should know this week: Zuckerberg goes to Washington, Mariah Carey goes to a hostel, and more.
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What marketers should know this week: The role of CMO is not as diverse as it should be, Harry’s helps make a powerful statement about suicide prevention, Shake Shack gets a shout out, and more.
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What marketers need to know this week: Reddit is adding native advertising to its apps, GM is testing a peer-to-peer car renting app, and more.
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What marketers need to know this week: #SeeHer takes over the Winter Olympics, Unilever makes a stand for brand safety, and more.
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What marketers should know this week: A triumvirate of U.S. businesses could shake up the health care industry, SodaStream releases a recruitment campaign, and more.
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What marketers need to know this week: Gal Gadot wins the second annual #SeeHer Award, YouTube makes new efforts to ensure brand safety, and more.
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What marketers need to know this week: The ANA is acquiring WOMMA, a new study on ad fraud shows major losses for publishers and advertisers, and more.
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What marketers need to know this week: Disney makes a major purchase, trends in marketing and advertising employment, the FCC votes on net neutrality, and more.
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