Ross McNab

Recent content by this author:

  • How Data Stole the Show at Cannes Lions 2022

    Industry Insights   July 1, 2022  

    Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.

  • 4 Privacy-Minded Predictions for Data-Based Marketing in 2022

    Industry Insights   January 19, 2022  

    Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.

  • 4 Things Fast-Casual Brands Need to Know as Office Workers Return for Lunch

    Blogs   September 22, 2021  

    While the Delta variant has delayed some companies’ plans for going back to the office, the renewed energy for the vaccine rollout suggests the hybrid model is still more of a matter of “when” than “if.” This means office workers will again patronize their favorite lunch spots after 18 months of largely making their mid-day meals at home. And that’s good news for fast-casual brands.